• Prices are valid till August 1st, 2007

Daily internet edition GAAP.ru has been successfully developing since 1999. It is now one of the most popular internet projects, dedicated to financial and management accounting, national and international accounting standards.

The project’s audience consists of experienced specialists in finance, financial and management accounting, management, analysis.

• Financial and management accounting
• National and international standards
• Corporate finance
• Management
• Audit, Taxation
• Financial and business education, professional qualifications
• Enterprise management and accounting software

GAAP.ru project’s statistics.

One of the most conservative Russian counters – mail.ru - states that:

• In October 2006 there were more than 51, 000 unique visitors that read more than 325 thousand pages
• In November 2006 there were more than 57, 000 unique visitors that read more than 350 thousand pages

Weekly dispatch database consists of more that 11 000 subscribers

Daily dispatch database consists of more that 2 000 subscribers

• 4000 unique specialists every day
• More than 11 000 subscribers receive the project’s news by its weekly dispatches
• More than 55 000 unique visitor read us each month

Project’s attendance increment for the year 2006 (12 months, as compared to the same length period of 2005): +37%

Dispatch database increment for the year 2006 (12 months, as compared to the same length period of 2005): +8%

• Publication of banners
• Publication of text and graphical advertisement blocks, news page
• Publication of ads within the project’s dispatches
• Publication of articles for advertisement purposes
• Advertisements’ visual layouts
• Discounts
• Our clients
• Audience

Ads on en.GAAP.ru

Price for publication is quoted in certain units, c.u. 1 c.u. = 30 rubles

Banners:

Text and graphical advertisement block, news page

It is clear from its name that text and graphical advertisement blocks is a combination of text announcements and graphical illustration. On the news page we usually publish 1 or 2 key phrases and a logo, plus we provide it with a direct link. That link leads to the inner page of our site, where more detailed information is provided. Among obvious advantages of this approach is that whenever a Reader has its graphic options switched off (for the purpose of internet traffic control, for instance), he or she can still see the text. That is how different options are taken into account.

It is possible to publish 2 block on the news page

• • Price for publication = 245 c.u. per week

Advertisement in project’s dispatches

As for the 1st of January 2007, the dispatch database consist of more that 11 000 subscribers.
Dispatches are sent on weekly basis. HTML is used
It is possible to publish 2 text block in one dispatch:

• upper block = 180 у.е. – up to 650 symbols
• middle block = 140 у.е. – up to 650 symbols

Publication of articles for advertisement purposes.

Articles’ format is not subject to any restrictions. They are written by solely advertisers. Annotations for the articles are published on the main page as well as the project’s dispatches. Articles are kept within the corresponding theme section for up to 6 months.
Price of the article = 120 c.u.

Advertisements’ visual layouts

Location № 1 – banner 468*60, 1 screen Location №2 – text and graphical advertisement block Location №3 – banner 468*60, 1-2 screens Location №4 - banner 234*100, 2-3 screens

Discounts.

Scale of volume discounts:

• 500 c.u. and above - 5%
• 850 c.u. and above - 10%
• 1000 c.u. and above - 13%
• 1500 c.u. and above - 15%
• 2000 c.u. and above - 17%
• 3000 c.u. and above - 20%

Discounts for regular partners:

• Additional discount for regular partners – 3%

Scale of volume discounts for advertising agencies:

• 400 c.u. and above - 8%
• 650 c.u. and above - 12%
• 850 c.u. and above - 16%
• 1000 c.u. and above - 20%
• 1500 c.u. and above - 25%
• 2000 c.u. and above - 30%

If an advertisement is published for less than 1 month (except for surveys, interviews, dispatches and articles) – its price rises for 15%. For example, if you want to keep your banner at the main page of en.GAAP.ru, its price is as follows: 400 c.u. / 4 weeks X 2 X 15% = 230 c.u.

Our clients

Here is the list of our client who already published their ads at our site.

• Neidermans FK
• IT-company “Alt” – software and IT consulting
• KPMG
• “Russian Consulting”, Ltd.
• “Arsenal”, joint-stock company
• Institute of financial markets and management
• Russian recruitment association – Consulting

• Postgraguate RAA - educational programs
• Academy of national economy / “Company's financial management and risk-management”
• Academy of national economy / “International practice of accounting in management” educational program
• CBSD (Centre for business skills development) - professional qualifications
• HOCK ( Hock Accountancy Training )- professional qualifications
• “Euromanagement”, joint stock company
• ATC International (trade delegates "Accountancy Tuition Centre International, Ltd ") - professional qualifications
• Centre for professional training STEK - professional qualifications
• Academy of IT systems, “Accounting and finance” department - professional qualifications
• Non-state educational facility “Nexia-Education” – subsidiary of “Pacioli”, audit company, Ltd.
• PricewaterhouseCoopers - Centre for corporate education
• “Expert”, training centre
• “Course-pro”, training centre
• International institute of professional accountants and auditors
• “Expert solution”

• PricewaterhouseCoopers - human resource department
• КА "GOODWILL" - human resource department
• Wimm Bill Dann - human resource department
• “THA”, - vacancies
• “Manifest”, Advertising agency
• “City link” - human resource department
• “Apothecary-Holding” - human resource department
• “RosHlebProduct” - human resource department
• Shell exploration

• “Ad-watch media”
• “Admedia”
• “Target media”

Project’s audience

For more than 2 months starting from October, 2006 and until now, we’ve been conducting a survey among our readers, the purpose of which was to determine who exactly, where exactly and for how long exactly has been reading the contents of en.GAAP.ru project.
Most vital responses are published below. It is of course necessary to make a small data correction – but still they represent the whole picture perfectly well. This information will be useful for our potential and already active partners as well as our readers themselves.

For further assistance please contact the project’s manager, Alexander Kurnikov - editor@GAAP.ru - (095)-250-63-83/93

. En.GAAP.ru editorial stuff has a right to reject to publish advertisements without giving any reasons